Product · Addlaa AI Insights
Every client's numbers, already turned into a decision.
Addlaa AI Insights takes each client's raw marketing data and hands back the KPIs, the trend, the recommendation, and a report you can send - so your team spends its hours on the client, not on building the deck.
How it works
From a client's raw data to a client-ready decision.
Connect
Bring a client's data together from their stack — advertising, CRM, commerce, and files.
Analyze
AI analyzes performance and trends across every channel and campaign, automatically.
Decide
Get clear direction, recommendations, and summaries that tell your team what to do next for the account.
Deliver
Client-ready dashboards and reports, generated on demand and shared with secure links — no manual assembly.
Unified Intelligence · Three lenses, one engine
One analysis, viewed three ways.
Addlaa turns multi-channel client data into three distinct executive perspectives:
Performance Intelligence (Marketing Analyzer — what drove the return)
Turn campaign data across every channel into clear insights, trends, and decisions.
Measurement Intelligence (MoAS Engine — margin on ad spend after product costs)
See how ad spend affects your real margins, not just revenue - campaign by campaign.
Commercial Intelligence (Profitability — true agency net margins & overhead)
See what actually drives profit - across campaigns, clients, and your whole book.
Show the math
Don't just trust the answer. See the evidence behind it.
When a client asks why performance changed, or your team needs to defend a recommendation, 'trust the AI' isn't good enough. Every finding Addlaa surfaces comes with the evidence it's based on and a confidence label — so the answer is something you can actually stand behind in the room.
Scale Campaign B, not Campaign A
High confidenceCampaign A reports the higher ROAS. But after product cost, Campaign B returns more real profit per dollar spent — the number that should decide where budget goes next.
Illustrative example — the same evidence-chip format shown in every Addlaa Executive Report, on sample numbers.
The client view
One workspace per client, ready for every meeting.
KPIs, forward-looking insight, and AI recommendations — client-ready, in one place.
Addlaa AI InsightsExecutive Overview
Live demoClient Health Score
Confidence
High 88/100
Data quality 95/100 · Columns mapped 8 of 8 · History 3 months · KPIs available 12
AI Executive Summary
3.15× ROAS on $877.6K spend
Across 91 records, $877.6K in spend generated $2.77M in revenue — a 3.15× return. Shopping – Catalog accounts for 25% of Revenue ($697.0K) from 13 records.
Business Impact
Incremental budget here returns at 8.05× — the highest available in the current mix.
Capabilities
Everything your team needs to measure and defend performance.
Unified Intelligence
Every connected source merged into one trusted record per client — with confidence and discrepancies flagged, not hidden.
AI performance analysis
Understand what's driving results across channels and campaigns.
Client dashboards
KPIs, trends, and AI insights in one view per account.
See where results are heading
Know where each client's performance is trending, so you plan ahead with confidence.
AI recommendations
Prioritized, explained next-best actions from the client's own data.
Executive reporting
Client-ready reports and updates, generated from each client’s data.
See Addlaa AI Insights on a client's data.
Launch it in minutes, or talk to our agency team about rolling it out.